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liz kauff

  • Work
  • About
  • resume
  • Contact

 

EDUCATION

Parsons School of Design
New York, NY | August '09 - May '11

MFA Design and Technology

Boston University
Boston, MA | September '04 - May '08

B.S. Communication
• Major in Advertising
• Minor in Visual Arts

WORK EXPERIENCE

Associate Creative Director | The Zebra
Austin, TX (remote) | August '21 - present

  • Build, manage, lead, and mentor a team of designers, art directors and writers.

  • Ensure the team is creating high-quality work that delights our customers, meets company objectives, and reinforces our brand across marketing channels

  • Foster a transparent and collaborative working environment, communicating critical information to team members and stakeholders clearly and effectively

  • Collaborate with marketers, writers, designers, product managers, and agencies to bring cohesive campaigns and brand experiences to our customers.

  • Develop and lead workshops and collaborative brainstorms to get to the root of our marketing efforts and inform creative concepts that are based on insights, data and collective thinking.

Senior Creative Lead | IBM
New York, NY | May '20 - December '20

  • Led and approved all creative concepts and executions from IBM’s in-house Social Discipline creative team 

  • Assisted in creating production schedules and timelines

  • Mentored and guided designers on the team and help identify opportunities for growth and recognition 

  • Identified and set up time for designers to step away from the day-to-day and get inspired

  • Worked across disciplines to help shape the IBM Design Language and guidelines for video and social content

  • Educated marketing teams across IBM on best practices for design and provided guidance on creative work

Social Creative Lead | IBM
New York, NY | Jan '19 - May 20

  • Brainstormed how to bring client stories and IBM innovations to life across all social channels

  • Provided guidance on social best practices to other business units and teams across IBM

  • Worked with other marketing teams (brand, events, advertising) to ensure the IBM brand presence and design standards on social were consistent across all channels

Art Director | IBM
New York, NY | Dec '17 - Jan ‘19

  • Concepted and created content for IBM’s corporate social channels on IBM’s in-house Social Discipline team

  • Art directed video/photo shoots and pitched in with execution when needed

  • Commissioned and work with specialists (copywriters, editors, directors) when needed

Art Director | Moment Studio / Deep Focus
New York, NY | Sept '15 - Dec '17

  • Brainstormed ideas for social and digital campaigns based on client briefs

  • Led designers and editors during the design process to make sure the work stayed on brand and executed on the brief

  • Storyboarded and sketched visual content for internal and client presentations

  • Presented ideas and final executions to the client

  • Created look and feel guidelines for brands’ digital presence and content

  • Commissioned specialists, such as models, voice talent, film directors, etc, to work on projects when needed

Art Director | Movement Strategy
New York, NY | Sept '14 - Sept '15

  • Worked with copywriters and content strategists to conceptualize and execute campaigns and large-scale activations for our clients

  • Designed and maintained our clients’ visual style for current and emerging social programs

  • Led a team of designers and interns in content creation and pitch work

Art Director | Agency212
New York, NY | June '13 - Sept '14  

  • Worked with Account Directors, Creative Director, and outside vendors to conceptualize and create design deliverables for print and animated advertisements, digital web campaigns, and website designs.

  • Collaborated with interactive team in designing web and mobile projects for various campaigns and projects

Freelance Visual Designer | Operation: CMYK
Brooklyn, NY | Oct '12 - Jun '13

  • Conceptualized and created motion graphic animations, visual designs and animations for various print and web projects

Graphic Designer | Rockwell Group
New York, NY | Jul '11 - Jan '13

  • Researched and designed print, video and digital materials for client presentations, brand collateral, and architectural graphics

  • Worked with outside printers and specialists to produce printed books, invitations, and other promotional materials.


RELATED SKILLS

  • Proficient with Mac and PC platforms

  • Proficient with Photoshop, Illustrator, In Design, After Effects, Microsoft Word, Power Point, Keynote and Basecamp

  • Skills include art direction, design, conceptual development, storyboarding, deck design, wire-framing, illustration, basic After Effects animation, social media (Twitter, Facebook, Instagram, Snapchat), and UX design

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