Parsons the New School for Design
New York, NY | August '09 - May '11
MFA Design and Technology
Boston University
Boston, MA | September '04 - May '08
B.S. Communication
• Major in Advertising
• Minor in Visual Arts
Social Creative Lead | IBM
New York, NY | Jan '19 - present
Lead and approve all creative concepts and executions from IBM’s in-house Social Discipline team
Brainstorm and storyboard how to bring client stories and IBM innovations to life across all social channels
Provide guidance on social best practices to other business units
Work with other marketing teams (brand, events, advertising) to ensure the IBM brand presence on social is consistent across all channels
Art Director | IBM
New York, NY | Dec '17 - Jan ‘19
Concepted and created content for IBM’s corporate social channels on IBM’s in-house Social Discipline team
Art directed video/photo shoots and pitched in with execution when needed
Commissioned and work with specialists (copywriters, editors, directors) when needed
Art Director | Moment Studio / Deep Focus
New York, NY | Sept '15 - Dec '17
Brainstormed ideas for social and digital campaigns based on client briefs
Led designers and editors during the design process to make sure the work stayed on brand and executed on the brief
Storyboarded and sketched visual content for internal and client presentations
Presented ideas and final executions to the client
Created look and feel guidelines for brands’ digital presence and content
Commissioned specialists, such as models, voice talent, film directors, etc, to work on projects when needed
Art Director | Movement Strategy
New York, NY | Sept '14 - Sept '15
Worked with copywriters and content strategists to conceptualize and execute campaigns and large-scale activations for our clients
Designed and maintained our clients’ visual style for current and emerging social programs
Led a team of designers and interns in content creation and pitch work
Art Director | Agency212
New York, NY | June '13 - Sept '14
Worked with Account Directors, Creative Director, and outside vendors to conceptualize and create design deliverables for print and animated advertisements, digital web campaigns, and website designs.
Collaborated with interactive team in designing web and mobile projects for various campaigns and projects
Freelance Visual Designer | Operation: CMYK
Brooklyn, NY | Oct '12 - Jun '13
Conceptualized and created motion graphic animations, visual designs and animations for various print and web projects
Graphic Designer | Rockwell Group
New York, NY | Jul '11 - Jan '13
Researched and designed print, video and digital materials for client presentations, brand collateral, and architectural graphics
Worked with outside printers and specialists to produce printed books, invitations, and other promotional materials.
Proficient with Mac and PC platforms
Proficient with Photoshop, Illustrator, In Design, After Effects, Microsoft Word, Power Point, Keynote and Basecamp
Skills include art direction, design, conceptual development, storyboarding, deck design, wire-framing, illustration, basic After Effects animation, social media (Twitter, Facebook, Instagram, Snapchat), and UX design