EDUCATION

Parsons the New School for Design
New York, NY | August '09 - May '11
MFA Design and Technology

Boston University
Boston, MA | September '04 - May '08
B.S. Communication
• Major in Advertising
• Minor in Visual Arts

WORK EXPERIENCE

Social Creative Lead | IBM
New York, NY | Jan '19 - present

  • Lead and approve all creative concepts and executions from IBM’s in-house Social Discipline team

  • Brainstorm and storyboard how to bring client stories and IBM innovations to life across all social channels

  • Provide guidance on social best practices to other business units

  • Work with other marketing teams (brand, events, advertising) to ensure the IBM brand presence on social is consistent across all channels

Art Director | IBM
New York, NY | Dec '17 - Jan ‘19

  • Concepted and created content for IBM’s corporate social channels on IBM’s in-house Social Discipline team

  • Art directed video/photo shoots and pitched in with execution when needed

  • Commissioned and work with specialists (copywriters, editors, directors) when needed

Art Director | Moment Studio / Deep Focus
New York, NY | Sept '15 - Dec '17

  • Brainstormed ideas for social and digital campaigns based on client briefs

  • Led designers and editors during the design process to make sure the work stayed on brand and executed on the brief

  • Storyboarded and sketched visual content for internal and client presentations

  • Presented ideas and final executions to the client

  • Created look and feel guidelines for brands’ digital presence and content

  • Commissioned specialists, such as models, voice talent, film directors, etc, to work on projects when needed

Art Director | Movement Strategy
New York, NY | Sept '14 - Sept '15

  • Worked with copywriters and content strategists to conceptualize and execute campaigns and large-scale activations for our clients

  • Designed and maintained our clients’ visual style for current and emerging social programs

  • Led a team of designers and interns in content creation and pitch work

Art Director | Agency212
New York, NY | June '13 - Sept '14  

  • Worked with Account Directors, Creative Director, and outside vendors to conceptualize and create design deliverables for print and animated advertisements, digital web campaigns, and website designs.

  • Collaborated with interactive team in designing web and mobile projects for various campaigns and projects

Freelance Visual Designer | Operation: CMYK
Brooklyn, NY | Oct '12 - Jun '13

  • Conceptualized and created motion graphic animations, visual designs and animations for various print and web projects

Graphic Designer | Rockwell Group
New York, NY | Jul '11 - Jan '13

  • Researched and designed print, video and digital materials for client presentations, brand collateral, and architectural graphics

  • Worked with outside printers and specialists to produce printed books, invitations, and other promotional materials.


RELATED SKILLS

  • Proficient with Mac and PC platforms

  • Proficient with Photoshop, Illustrator, In Design, After Effects, Microsoft Word, Power Point, Keynote and Basecamp

  • Skills include art direction, design, conceptual development, storyboarding, deck design, wire-framing, illustration, basic After Effects animation, social media (Twitter, Facebook, Instagram, Snapchat), and UX design