During the 2015 NBA Playoffs, Nike Basketball asked Movement Strategy to help them give their existing Basketbaltar "Create Your Luck" campaign a boost on Twitter. The client's illustrations and visual style were already established when we joined this project but my team used their assets to create a series of animated and static graphics for each game. The goal was to boost fan engagement so our strategy included a combination of player imagery and Create Your Luck graphics to get fans to like and share. We also interacted with fans, responding with custom graphics and prizes. As the Art Director on the project I was involved in this project from start to finish, brainstorming and executing graphics for the last six weeks of the playoffs.
Petcentric by Purina
This Petcentric Pinterest campaign aimed to get users to sign up for their newsletter. These pins are both evergreen and seasonal, and were split up into cat specific and dog specific content. My team concepted and created each pin from scratch using original photography.
At Movement Strategy, in the fall of 2014, I was tasked with the art direction and design of social content for our client USA Today. While working on this account I helped shape the visual guidelines for how USA Today brand is represented on social media. I conceptualized and executed social content for USA Today Marketing campaigns, holidays, trends and other social moments. Platforms included Facebook, Twitter, Tumblr and Instagram.