In January of 2015 Movement Strategy teamed up with our client truTV for a 2-day war room to reach out to the Twitter community talking about finding the channel during March Madness. The goal of the project was to gain followers and change the sentiment around truTV while poking fun at themselves and having some fun. We responded to people with real-time responses, with both tweets and graphics, combined with a promoted hashtag, #HaveUFoundtruTV. As the Art Director on the project I created the visual style for the war room graphics and worked alongside a number of designers executing the real-time graphics during the 2 day activation. The project was a huge success! truTV gained the attention of millions of people and got some great press along the way.