In October of 2017 eBay asked us to create a holiday campaign to help acquire new or returned buyers and drive consideration of eBay as a gifting destination during the holiday season. The campaign challenged users to think beyond the same wreath and ironic ugly sweater that can be bought on Amazon and to holiday in a way that is unique to you – not like anyone else. We were asked to create 2 Snap ads and 3 audience filters that would run consecutively and fit into the overall strategy and look and feel of their holiday campaign.
Our approach, "Exactly the right style," aimed to highlight eBay as not only a holiday hub, but the place to get your friends and family what they want, in exactly the right color/style/model/edition. Sure you can give them a new toy, or velvet boots, or cookware, but you want to find the perfect gift by finding the exactly right color and model that’s unique to their taste.