Liz Kauff is a Creative Lead at IBM with 8 years of experience in the industry. She is currently a content creator on IBM's in-house social team, where she crafts stories about IBM innovations and client successes for the company's corporate social channels. In her previous position at Deep Focus she led creative development and concepted campaigns for brands like eBay, SlimFast, EyeBuyDirect, the Purina Portfolio, Country Crock, and I Can’t Believe It’s Not Butter!. Past portfolio work includes brands like USA Today, truTV, and Nike. Liz spends her free time biking to New York’s coastline and exercising her green thumb at the community garden she helps run in her home-borough of Brooklyn.